Sensitivity relief* Foam boost technology Advanced cleaning* Helps remove plaque* Lasting freshness Provides all the benefits of a regular toothpaste* Sensodyne® is specially formulated to relieve sensitivity. When enamel is worn away or gums recede, the dentin underneath becomes exposed. This can lead to sensitivity pain, for example, with hot and cold drinks. Deep Clean works inside the tooth to help calm the nerves for 24 hours* and leaves a long-lasting sensation of freshness with foam boost technology. * with twice daily brushing