This creamy body wash moisturizes as it gently cleanses to soothe itchy, dry skin. Its unique AVEENO formula combines skin-soothing oatmeal with rich emollients to provide and lock in moisture so your skin feels soft, smooth and comfortable. And it’s soap-free, dye-free and hypoallergenic so it’s even gentle enough for sensitive skin. Dermatologist recommended Aveeno for over 70 years. Colloidal oatmeal. Ingredients derived from nature and uniquely formulated to reveal skin’s natural beauty:. Skin soothing natural colloidal oatmeal 354 mL.